5 Luxury Focal Points

In design, it’s standard to incorporate intentional focal features, or specific areas of interest. Essentially, you’re using strategic elements to tell your guests (without really telling them) where to focus their attention.

In your home, for example, you might use light fixtures, artwork, curtains, and more to point out your favorite architectural structures. Similarly, we use florals, installments, and accessories in event design - just on a much grander scale.

Here are 5 design elements you should consider transforming into focal features. Choose one or incorporate them all… why not!? When done tastefully, it will be spectacular.

PRO TIP: To accomplish clean focal points, drapery, dance floor/stage wrapping, and lighting are a required investment. These create a fresh canvas for all your design dreams to come true

Stage/Sweetheart Table

This is an accessible way for guests to see the newlyweds from all angles. Make this space a mini sanctuary, for two. Remember, this is where you’ll capture some candid photos (of just the two of you).

Cake Table

People always venture to the cake table. That’s why Rosewater plays up the florals and designs on and around the cake. Get creative and treat the cake like the edible art it is.

Dance Floor

This large-scale element should always be custom wrapped! Don’t forget about the space above the dance floor - install raining crystals, floral chandeliers, or drapery to make it come to life.

Want more gorgeous ceiling inspiration? We’ve got you here!  

Archways & Backdrops

Perfect for the altar, at the reception behind a sweetheart table, photo backdrop for guests, or even perched behind a cake table.

PRO TIP: Add this to your bridal suite for SWEET photos!

Wedding Aisle

Florals are the perfect aisle accessory. They’re soft enough to not take away from your moment, but bold enough to be unforgettable.

PRO TIP: Once the ceremony is over, introduce your aisle installments into your reception room. 

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Corporate Design: Luxurious Functionality